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Mission|Purpose|Strategy

MISSION:

To change the way black women and girls are perceived, and more importantly perceive themselves; to make toy black dolls a topic of Mattel's marketing & sales strategy and focus; to become the largest consumer group of toy black dolls; to instill pride in being black; to turn the black doll - living and toy - into a hot commodity, like its white counterpart.

With members living all over the globe, The Black Doll Affair, LLC. is mostly a national sisterhood of predominantly black professional women living within the United States. Founded on December 17, 2007 by Dana "Mama Doll" Hill in Atlanta, Georgia, Mama Doll decided upon creating The Black Doll Affair after witnessing black children selecting the black doll as bad, ugly and least preferred. After watching that Oprah Show, she realized the reason she was rejected in so many arenas of her personal life and career, when she was the most qualified, talented and deserving, was because she was the black doll.

PURPOSE

A private social club for adult black women, The Black Doll Affair is a self-esteem movement. Our members, The Black Dolls {black women}, Black Doll Brothas {male supporters} and our Porcelain Pals {other races of women who support us}, gather to play and give back. Each time we get together at an "Affair" we bring a toy black doll to donate. Throughout the year, those toy dolls accumulate. On the first Saturday of each December, in cities across the USA, our Ambassadolls {leaders} host self-esteem Christmas time parties to give those dolls to little black girls to remind them of their magic.

"TO BECOME A BLACK DOLL THERE ARE NO MEMBERSHIP FEES. JUST BUY YOUR BLACK DOLL MEMBER TEE."

Mama Doll seeks to make life as a Black Doll something that is a coveted experience. Ultimately, being a "Black Doll" becomes a part of American history, African American legacy and pop culture.

STRATEGY:

Get black women and girls into a Black Doll T-shirt, open doors once closed to black women and girls, create strategies designed by our team for our team mates, change the game in ways industries didn't see happening and giving our leading ladies, The Black Dolls, a seat at tables once reserved for those less melanated.

Since its founding more than 100,000 women have joined the organization by purchasing their T-shirts. As for how many toy black dolls have been donated to us and or in our name, well, eleven years later we've become the largest consumer group of toy black dolls. No longer keeping count, a few years ago we told our partners over at Mattel that we're taking a page from *McDonald's early head count strategy by simply stating: "Over 1 million served."

© Copyright 2019 - The Black Doll Affair, Inc

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When you buy your T-shirt you become a Black Doll of The Black Doll Affair! Commemorate the moment! Make a social post wearing your Tee. Use the hashtag in your post to get on the radar for a Doll feature!

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The Black Doll Affair

blackdollaffair@gmail.com

PO BOX 723862
Atlanta Georgia
31139-0862 United States

© 2020, The Black Doll Affair, LLC.

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